Consumers now have unlimited freedom over the content they want to see thanks to technology. They are no longer tied down to their couches at a specific time to watch a show. They don’t read publications that aren’t accessible online. While this all translates to convenience for the consumer, it’s getting harder for marketers to reach these consumers by placing advertisements on TV, billboards, magazines, or any traditional media. Thankfully that’s where social media steps in and fills the gap, providing marketers with new ways to create engagement opportunities with the target market. Influencer marketing is one of the most popular ways for brands, in this case YOU, to expand your reach. We’ll breakdown the science of influencer marketing.