SmartFinancial Offers Smarter Insurance Products, Delivered by People and Powered by Technology.

Helping insurance shoppers save money on insurance is only half the story. We are a technology company that’s shaking up the insurance industry one policy at a time. SmartFinancial has revolutionized the insurance-buying experience with a transparent insurance-technology platform that pairs people with the right insurance carrier.

There’s really no smarter way to buy insurance than with SmartFinancial. We make it easy to find the highest-quality auto, home, renters, life, health, and commercial insurance. No more hours spent on hold comparing coverages and prices with various carriers. We do all the work for you.

The Benefits of Shopping with SmartFinancial:

  • Only one simple application to fill out.
  • Team of trained Insurance Concierges if you prefer the phone.
  • Insurance quotes from multiple companies in just a few minutes.
  • Options to buy a policy online, over the phone or in person.

We are building a more efficient insurance marketplace, where consumers have the most satisfying experience finding superior insurance coverage at a great value.

Why SmartFinancial?

SmartFinancial helps families and individuals protect their most valuable assets, giving you peace of mind. We aim to be a valuable resource for every stage of life, whether you’re renting your first apartment or buying a new home, insuring a car or protecting a business fleet.

Buying insurance can be confusing, but we streamline and simplify the process by using technology to customize insurance offerings and match you with the right person from our vast network of insurance agents.

  • Customer First

    We exist to help solve problems for our customers.
  • Integrity

    Always strive to do the right thing.
  • Transparency

    We welcome questions every step of the way.
  • Honesty

    There’s never any ‘fine-print’ with SmartFinancial.
  • Accountability

    We are accountable for the outcome and we don’t pass the buck.

Meet the SmartFinancial Team

SmartFinancial is a technology-savvy group of engineers, web developers, insurance experts, insurance agents and the finest business development team in the industry. We are dedicated to helping people, whether we are advising agents on how to find the right customers or if we are finding consumers insurance at affordable prices.


Lev Barinskiy

Founder / CEO


Nate Kropp

Founder / COO


Michael Orefice



Michael Foster

SVP Strategy & Business Development


Yogesh Pendharkar

Senior Software Engineer


Kevin Lucius

Product Manager


Donna Axalan

VP of Insurance Operations


Kim Cruz

Paid Search Manager


Fran Majidi

Digital Content Manager


Kevin Rockoff

General Counsel


Neil Thobani

Director of Account Management


Lenny Kwan

Digital Marketing Manager


Gennet Thompson

Digital Marketing Manager


Fabrice Mayrand

Digital Media Buyer


Lucy Lazarony

Senior Content Strategist


Karan Khanuja

Data Analyst


Elizabeth Nymberg

Talent Acquisition Manager


Naeem Shariff

Director of Paid Media


Robert Jackson

Client Service Manager


Karl-Erik Leesment

Client Services Manager

Our People & Culture

People-Based Partnerships

Without insurance agents, there would be no insurance industry. SmartFinancial is a rich resource for insurance partners as they adopt the new technology platform to reach the right consumers. SmartFinancial operates an innovative real-time marketplace that enables insurance clients to optimize marketing campaigns and maximize ROI.

Where You’ll Find Us

We help consumers find insurance all across the country with our headquarters in Sunny Costa Mesa, California. SmartFinancial also has offices and team members in Columbus and Cleveland, Ohio, Chicago, Illinois and Austin, Texas.

Some of the Partners We Work With

News & Awards

2020 Best Places to Work in Orange County

We’re proud to announce that we have been named one of the best places to work in Orange by the OC Register.

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SmartFinancial Wins 2nd Best Places to Work 2019

SmartFinancial, a leading insurance technology company, announced today that its Columbus, Ohio office just won the 2019 Columbus Business First's Best Places to Work in Central Ohio.

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Horizon Interactive Awards SmartFinancial in Two Categories

SmartFinancial announced today that it just won two bronze awards from Horizon Interactive Awards in two categories: Consumer Information and Bank/Finance.

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2019 WebAward For Outstanding Achievement

SmartFinancial is proud to announce that they have won a 2019 WebAward for Outstanding Achievement in Web Development.

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Deloitte’s Technology Fast 500™ list - 2018 / 2019 / 2020

We’re very happy to announce that we made Deloitte’s list of fastest-growing technology companies 3 years in a row.

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2018 Stevie American Business Award for Customer Service, was named the winner of a Silver Stevie® Award in the insurance category in The 16th Annual American Business Awards® today.

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Best Places to Work in Orange County 2018 & 2019

We’re very happy to announce that we have been named one of the best places to work in Orange county 2 years in a row.

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50 Fastest Growing Companies in Central Ohio

SmartFinancial is proud to announce they have been named as one of 2018 fastest growing companies in Central Ohio.

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Semi-Finalist for the EY Entrepreneur of the Year

SmartFinancial founder Lev Barinskiy has been named a semi-finalist for EY Entrepreneuer of the Year.

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Join Our Growing Team

Join Our Growing Team

We’re Hiring!

We are interested in meeting dynamic, like-minded candidates looking for a fun and engaging work environment where they can work hard and shine. If you are interested in a career in the insurance industry, we want to hear from you!

View Open Positions

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