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We're Making Insurance Better For Everyone.
SmartFinancial is an insurance technology company that's rebuilding how people shop for, understand, and buy insurance. We've helped more than 50 million people find better coverage, and we're just getting started.
We Built SmartFinancial To Make Buying Insurance Faster And Easier.
Our technology platform does the hard work for you, comparing real quotes from top-rated carriers in minutes, matching you with the right coverage for your life, and connecting you with local agents and carriers in your area when you want that personal touch. No long forms, no endless phone calls, no guesswork. Just a smarter, faster way to buy insurance.
Insurance Shopping, Without The Runaround.
One Simple Form.
Tell us about yourself once, and we do the comparison shopping across dozens of top-rated carriers.
Real Quotes, Fast.
Our matching technology surfaces the coverage options that actually fit your situation, in minutes, not days.
Licensed Experts, On Standby.
If you'd rather talk it through, our licensed insurance concierges are a phone call away. No pressure, no scripts.
Coverage Across The Board.
Auto, home, renters, life, health, and commercial insurance, all in one place.
Our Technology
Behind every quote is technology we've spent over a decade building. Our proprietary platform uses data and machine learning to:
Match each shopper to the carriers most likely to offer them the best rate, not just the biggest advertisers.
Automatically surface discounts people don't know to ask for.
Give agents and carriers cleaner, more relevant connections to the right customers.
It's the same technology backbone whether you're a consumer comparing your renewal, an agent growing your book of business, or a carrier looking to reach the right customers at the right moment.
An Insurance Partner Built for How the Industry Actually Works
SmartFinancial gives agents, brokers, MGAs, and carriers access to one of the largest, most established networks in insurance, backed by a platform built to deliver quality, not just volume. Learn More →
Better-Matched Opportunities.
Our technology helps you spend less time chasing and more time serving the right customers.
Flexible Integration.
Real-time API integrations that plug into your existing workflow, however you're set up.
Dedicated Support.
Real account managers who help you optimize, not just hand you a dashboard.
Scale With Confidence.
A nationwide network of insurance shoppers, across every major line of coverage.
Meet our Team
We're insurance people and technology people: engineers, data scientists, licensed agents, and industry veterans, united by one belief: insurance should work harder for the people who buy it.
If you like solving hard problems in an industry that's overdue for better technology, we'd love to talk. Explore Open Roles →
Awards & Recognition
A few of our recent awards celebrating our people and innovation.
Part Piggy Bank, Part Encyclopedia.
Penny is our self-proclaimed insurance nerd, part piggy bank, part encyclopedia, all about saving you money. Penny fact-checks our content, calls out the details that actually matter, and lives by one rule: always compare before you buy. Cute, but ruthless when it comes to overpriced premiums.