Smarter Insurance Shopping Built by People & Powered by Technology.

About SmartFinancial

SmartFinancial is a leading insurance marketplace serving the needs of insurance customers across all 50 states.

SmartFinancial’s CEO began his career as an insurance agent over 20 years ago. He and our tech-savvy COO founded SmartFinancial in 2012. With a long history in insurance and technology, our leaders have wed the two industries to create a smart way to serve consumers, businesses and insurance agents across the U.S.

We are a technology company on a mission to simplify the insurance-buying experience with a transparent insurance-technology platform that matches shoppers with the right insurance carrier products. We use our technology, our licensed agents and our insurance expertise to make the entire process simpler and more efficient for our users.

Our Mission

We are building a more efficient insurance marketplace, where consumers have the most satisfying experience finding superior insurance coverage at a great value.

About SmartFinancialAbout SmartFinancial

A Better Way to Shop

There’s no smarter way to buy insurance than with SmartFinancial. We make it easy to find the highest-quality auto, home, renters, life, health and commercial insurance. No more hours spent comparing coverages and prices with various carriers. We do all the work for you.

Answer Questions

One simple application to fill out.

24 hour assistance

Trained insurance concierges if you prefer the phone.

Quick Results

Insurance quotes from top-rated companies in just a few minutes.


Compare options, find the right policy and save money.

Say Hello to Penny

Saving you money is Penny’s #1 goal! Penny is our bookish, self-proclaimed insurance nerd, a piggy bank with all the answers to your pressing insurance questions. Penny oversees all the content on the SmartFinancial website and even calls out the most important points in our in-depth articles in case you’re in a rush. With the belief that knowledge is power, Penny informs and educates while encouraging you to do the smartest thing of all: Compare prices before you buy insurance! Why pay more than you have to? Penny may look cute and cuddly but is a warrior when it comes to saving people money on insurance!


Our Impact

stats emp icon


SmartFinancial Employees

shop icon


Insurance shoppers for 2022

states icon

50 states

Where we offer insurance

stats parts icon


Insurance partners

Some of the partners we work with


Meet the Team

We're a diverse group of tech savvy engineers, data scientists, insurance agents and innovative industry leaders focused on building powerful products and delivering meaningful results for our customers. If you enjoy solving big problems and achieving ambitious goals, we want you on our team.

Sort By

Awards & Recognition

Join Team

Join the SmartFinancial Team

See Open Positions