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At SmartFinancial, we take pride in providing our readers with accurate, up-to-date and informative insurance articles. Our panel of insurance experts reviews the content to ensure that our reporting and statistics are accurate, easy to understand and unbiased. When you see an expert-approved check mark at the top of an article, you can be sure that it’s been reviewed and approved by our panel of experts.

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Geoff Troidl
Head of Digital Marketinglinkedin

Geoff Troidl joined SmartFinancial in 2023 and serves as Head of Digital Marketing. Prior to coming to SmartFinancial he spent 18 years at GEICO where he held a number of positions including: Licensed Insurance Agent, Product Management Analyst, Digital Marketing Analyst, and Senior Director of Digital Marketing. He holds a Bachelor of Business Administration from James Madison University.

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Maikel Aristondo
Senior Strategy and Operations Managerlinkedin

Maikel Aristondo joined SmartFinancial in 2021 and serves as Senior Strategy and Operations Manager. He oversees Insurance Agency operations and is responsible for strengthening carrier relations, providing actionable insights to Senior Leadership, and improving operational efficiencies. Prior to joining the SmartFinancial team, Maikel served as a Senior Analyst at Answer Financial (an Allstate company) where he led cross-sell enablement strategy. He holds a Bachelor of Science from The University of California, Davis.