Contactability Announces Brand Refresh as SmartFinancial

September 14, 2019

In 2012, Contactability started with a simple mission of helping insurance professionals connect with their best customers. Over the years, the company developed, a leading digital insurance-comparison marketplace attracting millions of consumers every year. Today, Contactability announced a brand refresh in a marriage with its consumer facing SmartFinancial under one unified name. Rebranding under the name SmartFinancial reflects the company’s growth and unique positioning within the insurance industry as the smart choice for consumers and insurers looking to find one another and make the insurance shopping process more efficient.

SmartFinancial has developed relationships with dozens of major insurance carriers and thousands of retail agencies representing most of the top carriers in all 50 states. Deep data integrations with its carrier and agency partners have allowed SmartFinancial to offer considerable savings and a broad range of options to millions of consumers coming to the marketplace every year.

SmartFinancial reaffirms its commitment to helping people find affordable insurance policies with the fun, hip and colorful redesign of the company website and logo. The hot-pink piggy bank was designed to appeal to the sensibilities of millennials, who embrace the smart, data-driven process the company uses to identify the best carrier for each consumer’s needs. The smart pig also represents the smart services that SmartFinancial offers its network of insurance professionals.

“We are very excited to merge our two brands under one unified name and continue delivering on our mission”, said Lev Barinskiy, founder and CEO of SmartFinancial. “We are continuing to focus on delivering measurable results to our carrier and agency partners, and this move will further solidify our commitment to building a strong brand within the insurance marketplace.”

In addition to this brand refresh, the company has been working on rolling out additional features to its exchange platform and continues to build on its data driven approach of matching shoppers with insurance providers. Insurers are seeing 300% increase in conversions and increased LTV from utilizing SmartFinancial’s platform. One of the clients utilizing the new platform is an auto insurance carrier, Clearcover, which offers competitive rates in California and will be expanding soon to more states. For its home insurance business, SmartFinancial is partnering with carriers like Lemonade, the insurance company powered by artificial intelligence that offers home and renters insurance in 23 states. “We are proud to be working with some great carrier partners,” said Barinskiy. "Our vision is to continue to innovate by building technology that streamlines the way insurance is bought and sold online.”

SmartFinancial is a leading insurance technology company focused on providing valuable content, actionable advice and rich tools to help insurance customers compare and find the best insurance coverage. Its mission is to provide consumers clarity and savings with its insightful data and intelligent carrier-matching process. The company provides a similar resource for insurance partners as they adopt the new technology platform to reach these consumers. SmartFinancial operates an innovative real-time marketplace that gives insurance clients the ability to acquire insurance customers, optimize marketing campaigns and maximize ROI.

Founded by a team of insurance and technology experts, SmartFinancial focuses on delivering measurable results and exceptional service. With offices in Columbus, OH and Costa Mesa, CA, the company ranked 227 on Deloitte’s Technology Fast 500™.