Allied vs. Mercury Insurance

Which insurance provider is right for you? Compare products, discounts, and quotes from Allied and Mercury.

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Allied vs. Mercury: What You Need to Know

Allied Mutual Automobile Association was formed by Harold Evans in 1929. After years of operating as a standalone brand, Allied Insurance became Nationwide in 1998. Policies, documents, bills and account statements for Allied customers are now featuring the Nationwide name and logo.

George Joseph founded Mercury General Corporation in Los Angeles with a promise to provide more affordable rates than other carriers and the best customer service in the industry. The first policy was sold in 1962, when the company had only six employees and 90 agents. Two years later Mercury Insurance opened an office in Orange County, CA. In 1966, they opened their first office in the San Fernando Valley and a year later earned an A+ rating from A.M. Best. They continued expanding in southern California with an office in San Diego. In 1968, Mercury established a holding company, then acquired shares of Mercury Casualty Company and made it a wholly-owned subsidiary of Mercury General Corp. They then moved into their newly opened San Jose office. In 1970, Mercury wrote $1 million in premiums in one month and grew to employ 467 agents. In 1972, they sold their first homeowners policy. In 1973, Mercury formed a subsidiary for underwriting preferred risk, thereby increasing business using a 34-page manual written by the company’s founder. In 1974, Mercury opened its first Sacramento office and by 1977, Mercury Insurance became the largest insurance subsidiary, producing over $1 billion in premiums by 2011. In 1978, Mercury established a Special Investigations Unit (SIU) to fight insurance fraud.

Below is a list of average rates, rankings, products and discounts for the two companies. For full company overviews, you can visit Allied Overview and Mercury Insurance Overview.

Allied vs. Mercury: How much are the Average Rates?

Below is a list of the average rates that drivers typically pay with Allied and Mercury. On average, Allied charges approximately $251.28 per month while Mercury comes in at around $154.35 per month. For Allied, the cheapest state average is Washington at $132.17 per month and the most expensive is California at $306.22 per month. For Mercury, the cheapest state average is Illinois at $94.66 per month and the most expensive is New Jersey at $220.29 per month.


Average Rate


Average Rate


Average Rate

State Allied Mercury
California $306.22 $143.70
Florida $193.74 $195.15
Georgia- $150.53
Illinois- $94.66
Michigan $271.01 -
Missouri $139.53 -
New Jersey- $220.29
Texas- $135.28
Washington $132.17 -

Allied vs. Mercury: Rates by Number of Vehicle


Drivers will typically get a discount if they insure multiple vehicles. Here is a list of average rates that Allied and Mercury typically charge for drivers who have more than 1 vehicle.

Number of Vehicles Allied Mercury
1 Vehicle $242.80 $148.20
2 Vehicles $360.22 $211.52

Allied vs. Mercury: Rates by Homeownership


Drivers who own their home rather than rent can sometimes get a small discount. We found that on average Allied charges $251.52 per month and Mercury charges $162.56 per month for customers who own their home.

Own/Rent Allied Mercury
Own $251.52 $162.56
Rent $251.21 $152.38

What Are Allied and Mercury Insurance's Ratings?

Both Allied and Mercury rank very similarly across the board. Allied and Mercury both received an A+ from the Better Business Bureau (BBB) and both have an excellent financial rating.  Allied was founded in 1925 and Mercury was founded 37 years later in 1962. Compare the two companies in full detail below.

Comparison Allied Mercury
Year Founded 1925 1962
Market Share 2.7% 1.13%
BBB Rating A+ A+
Financial Strength Excellent Excellent
JD Power Ranking About Average Average
Moody’s Rating A1 Baa2
NAIC Complaint Index 0.38
S&P Rating A+ A

Allied or Mercury: Insurance Products Offered

Allied and Mercury both offer a wide range of insurance products for their customers. Both offer Auto, Business, Condo, Home, Renters and Umbrella insurance. See the full list of insurance below and compare the two car insurance companies side by side.

Insurance Allied Mercury
Accident Medical Insurance
ATV Insurance
Auto Insurance
Boat Insurance
Brewery Insurance
Business Auto Insurance
Business Insurance
Business Property Insurance
Churches Insurance
Classic Car Insurance
Commercial Agribusiness Insurance
Condo Insurance
Construction Insurance
Consulting Insurance
Contractors Insurance
Dental Insurance
Dwelling Fire Insurance
Excess & Surplus Insurance
Farm & Ranch Insurance
Flood Insurance
Food & Beverage Insurance
Golf Cart Insurance
Home Systems Protection
Homeowners Insurance
Identity Management Protection
Identity Theft Insurance
Life Insurance
Manufacturing Insurance
Mechanical Protection
Motorcycle Insurance
Personal Watercraft Insurance
Pet Insurance
Private Client Insurance
Professional Offices Insurance
Renters Insurance
Retail Insurance
Ride-sharing Insurance
RV Insurance
Scooter Insurance
Senior Living Insurance
Service Line Protection
Snowmobile Insurance
Specialty Liability Insurance
Surety Bonds
Travel Insurance And Wedding Insurance
Umbrella Insurance
Veterinarians Insurance
Workers’ Compensation

Allied or Mercury: Ways to Save

Drivers can save hundreds if they chose an insurance carrier that offers great discounts. Both Allied and Mercury offer numerous opportunities to save money on car insurance. The full list of discounts available by each company is listed here.

Allied Mercury
Accident Forgiveness Anti-theft Feature Discount
Accident-free Discount Auto Pay Discount
Advance Quote Discount E-signature Discount
Affinity Car Insurance Discounts Good Driver Discount
Allied Rewards Good Student Discount
Anti-theft Discount Multi-car Discount
Defensive Driving Discount Multi-policy Discount
Easy Pay Discount Occupational Discount
Farm Bureau Discount Pay-in-Full Discount
Good Student Discount
Long-term Policyholder Discount
Minor Violation Forgiveness
Multi-policy Discounts
Nationwide Family Plan
New Vehicle
Paperless Documents
Passive Occupant Restraint Discount
SmartRide Discount

Pros & Cons of Allied & Mercury


  • Up to 20% off when you bundle home, auto, life, and other policies.
  • Minor violation forgiveness.
  • Accident Forgiveness.
  • Vanishing deductible.
  • Offers low rates and excellent coverage for homeowners, condo, renters, umbrella, auto, mechanical breakdown, business auto and business insurance in 13 states.


  • High rates for people with an imperfect driving history.
  • Credit check in most states.
  • Mercury Insurance is only available in 13 states.
  • Not all discounts are available in all 13 states.

Allied or Mercury Mobile Apps Options

The Allied Mobile App is the Nationwide Mobile App for Android, iPhone and iPad. This app lets you access accounts using a fingerprint and facial login to a dashboard. You make payments, manage payment methods and save or share ID cards with drivers on your policy. You can also file a claim and check on its status. The app comes fully equipped to connect with roadside assistance too.

The Mercury Mobile app is available for android. This insurance tool is where you can manage payments, view auto policy information, download ID cards and more.

Allied Mobile App
iOS      3.6 2,922 user reviews
Android      4.3 1.4K user reviews
Mercury Mobile App
iOS N/A Not Available
Android      2.7 200 user reviews

Allied & Mercury Contact Info

Allied Contact Info
Address 1100 Locust Street, Des Moines, IA 50391-1100
Phone 1 (800) 532-1436
Mercury Contact Info
Address 4484 Wilshire Boulevard Los Angeles, California
Phone 1 (800) 503-3724

The statistics listed on this page are from our own in house reporting. We track and record quotes that carriers have provided based on various criteria. The rates and averages shown on this page should only be used as an estimate.

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