American Family vs. Farm Bureau Insurance

Which insurance provider is right for you? Compare premiums, pros & cons, and quotes from American Family and Farm Bureau.

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American Family vs. Farm Bureau: What You Need to Know

Allied Mutual Automobile Association was formed by Harold Evans in 1929. After years of operating as a standalone brand, Allied Insurance became Nationwide in 1998. Policies, documents, bills and account statements for Allied customers are now featuring the Nationwide name and logo.

In 1939, in Des Moines, Iowa, Farm Insurance Company was founded to meet the liability insurance needs of farmers. As the company grew and opened offices in other states, it expanded its product line to include car, home, and life insurance as well as other types of coverage. By the year 1996, the holding company, FBL Financial Group, was listed on the New York Stock Exchange. The company was formerly known as Farm Bureau Mutual Insurance Company but was reorganized and renamed in 2010. Today, the company goes by the name Farm Bureau Financial Services and is known for its superior car and home insurance products. It has around 1,600 employees and 4,000 field associates in different states.

Below is a list of average rates, rankings, products and discounts for the two companies. For full company overviews, you can visit American Family Overview and Farm Bureau Mutual (IA Group) Overview.

American Family vs. Farm Bureau Mutual (IA Group): How much are the Average Rates?

Below is a list of the average rates that drivers typically pay with American Family and Farm Bureau Mutual (IA Group). On average, American Family charges approximately $185.85 per month while Farm Bureau Mutual (IA Group) comes in at around $112.46 per month. For American Family, the cheapest state average is Ohio at $88.94 per month and the most expensive is Nevada at $310.54 per month. For Farm Bureau Mutual (IA Group), the cheapest state average is Nebraska at $83.60 per month and the most expensive is Utah at $139.84 per month.

American Family

Average Rate

Farm Bureau Mutual (IA Group)

Average Rate


Average Rate

State American Family Farm Bureau Mutual (IA Group)
Arizona $138.98 $109.48
Colorado $195.04 -
Idaho $93.16 -
Illinois $293.09 -
Indiana $144.43 -
Iowa $110.89 $89.43
Kansas $142.05 $139.44
Minnesota $115.25 $94.85
Missouri $157.68 -
Nebraska $134.75 $83.60
Nevada $310.54 -
New Mexico- $118.65
North Dakota $130.70 -
Ohio $88.94 -
Oregon $128.58 -
South Dakota $137.49 $134.70
Utah $180.73 $139.84
Washington $193.22 -
Wisconsin $101.94 -

American Family vs. Farm Bureau Mutual (IA Group): Rates by Number of Vehicle


Drivers will typically get a discount if they insure multiple vehicles. Here is a list of average rates that American Family and Farm Bureau Mutual (IA Group) typically charge for drivers who have more than 1 vehicle.

Number of Vehicles American Family Farm Bureau Mutual (IA Group)
1 Vehicle $179.38 $107.00
2 Vehicles $240.25 $148.06

American Family vs. Farm Bureau Mutual (IA Group): Rates by Homeownership


Drivers who own their home rather than rent can sometimes get a small discount. We found that on average American Family charges $184.39 per month and Farm Bureau Mutual (IA Group) charges $111.18 per month for customers who own their home.

Own/Rent American Family Farm Bureau Mutual (IA Group)
Own $184.39 $111.18
Rent $186.82 $113.38

What Are American Family and Farm Bureau Insurance's Ratings?

Which car insurance company ranks better? We've made it easy to compare companies side by side. Below is how American Family and Farm Bureau ranked among the industry ratings. Both companies received a score of 'Excellent' for their financial strength as well as an A+ from the BBB (Better Business Bureau).

Comparison American Family Farm Bureau
Year Founded 1927 1939
Market Share 1.91%
BBB Rating A+ A+
Financial Strength Excellent Excellent
JD Power Ranking About Average
NAIC Complaint Index 0.64 0.92
S&P Rating A

American Family or Farm Bureau: Insurance Products Offered

American Family and Farm Bureau both offer auto insurance, but what other products do they offer? Insurance Companies will often times offer their policy holders with discounts for bundling multiple products together. So it's a good idea to know what your options are. Both American Family and Farm Bureau offer business, farm, health, motorcycle, renters and umbrella insurance. A full list of available products is listed below.

Insurance American Family Farm Bureau
Boat Insurance
Business Insurance
Car Insurance
Classic Car Insurance
Condo Insurance
Disability Insurance
Farm And Ranch Insurance
Health Insurance
Homeowners Insurance
Life Insurance
Motorcycle Insurance
Recreational Vehicles Insurance
Renters Insurance

American Family or Farm Bureau: Ways to Save

Want to save some money? Of course -- who doesn't! American Family and Farm Bureau both offer numerous options to save with the discounts they offer. Discounts are ways for carriers to reward their policy holders for being good customers. You can review the full list of discounts that these two companies offer below.

American Family Farm Bureau
Away at School Discount Claim Free Discount
Claims-free Pricing Continued In-Force Credit
Generational Discount Discounts for Multiple Cars
Good Student Discount Driven to Safety Discount
KnowYourDrive Driveology: The Science of Save Driving®
Loyalty Discount Farm Bureau Member’s Choice
Multi-product Discount Good Student Discount
Smart Home Discount Low Mileage Discount
Teen Safe Driver Discount Safe Young Driver Discount
Young Volunteer Discount

Pros & Cons of American Family & Farm Bureau


American Family
  • American Family Insurance has 24/7 claim support.
  • With KnowYourDrive technology that analyzes your driving habits, you may be able to earn a discount of up to 20%.
  • Teen Safe Driver also uses technology to monitor distracted driving and may earn a teen up to 10% in car insurance discounts.
  • The American Family MyAmFam app is very helpful for managing your account.
  • American Family Insurance offers rideshare insurance for Uber and Lyft drivers.
Farm Bureau
  • Farm Bureau has high customer satisfaction.
  • The company has a young driver program, which offers young drivers a 25% discount for completing its safe driving program.
  • Affordable rates and transparent pricing.


American Family
  • American Family Insurance only serves 19 states.
Farm Bureau
  • Must have a Farm Bureau membership to get insurance.

American Family or Farm Bureau Mobile Apps Options

The American Family mobile app is available for iOS and android. Called MyAmFam, the app allows users to manage their insurance policy: Make payments, view coverage and policy details, access digital ID cards, in-app payment reminders, find a repair shop, submit a claim, get roadside assistance and more.

The Farm Bureau Member Benefits app is available for iOS and Android. This mobile app offers some benefits and services including financial services and insurance products, entertainment discounts at local attractions, savings on hotels, rental cars, vehicles, retail items and more.

American Family Mobile App
iOS      4.8 30K user reviews
Android      4.4 3.5K user reviews
Farm Bureau Mobile App
iOS      3.8 15 user reviews
Android      3.1 99 user reviews

American Family & Farm Bureau Contact Info

American Family Contact Info
Address 6000 American Parkway, Madison, WI 53783
Phone 1-800-692-6326
Farm Bureau Contact Info
Address 5400 University Avenue West Des Moines, IA 50266-5997
Phone 1-866-399-3237

The statistics listed on this page are from our own in house reporting. We track and record quotes that carriers have provided based on various criteria. The rates and averages shown on this page should only be used as an estimate.

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