For over 90 years, American Family Insurance has been providing coverage to their customers across the country.
In 1927, Herman Wittwer launched Farmers Mutual Automobile Insurance Company in Madison, Wisconsin. In 1930, the company establishes National Mutual Casualty Company with a focus on non-farmers. In 1933, National Mutual and Farmer’s Mutual merge, entering into Minnesota. Farmers Mutual establishes the State Farm Mutual Insurance Company of Madison, Wisconsin. In 1948 State Farm Mutual of Madison is renamed Farmers Mutual Insurance Company of Wisconsin. In 1957, Farmers Mutual introduces sickness and accident insurance, receiving 40 applications on day one. In 1958, the company begins selling homeowners insurance and opens American Family Life Insurance Company, which expands to 10 states in one year. In 1963, the name of the company was changed to American Family Mutual Insurance Company and in 1975 the company introduced Commercial Lines and became the fifth largest mutual auto insurer. By 1977, the company’s 50th year in business, American Family had 2.3 million policies and 2,360 agents. By 1981, the company’s assets surpassed $1 billion. In 1985, the company established American Family Brokerage, Inc for hard-to-place risks. In 1987 a CAT program is developed to help customers affected by storms and other wide-scale disasters. In 1994, American Family rolls out a catastrophe trailer. In 2005, American Family and the Green Bay Packers raise more than $1 million for breast cancer prevention, treatment and research. In 2007, American Family Children’s Hospital in Madison, Wisconsin celebrated its grand opening. In 2011, the company challenges people to reflect on the most valuable thing they own--their dreams--in the “Dreams Protected” campaign. In 2012, American Family acquires the Permanent General Companies and other subsidiaries of the PGC Holdings Corp. In 2017, American Family Wisconsin’s largest rooftop solar installation with almost 4,500 panels on the roof of the National Headquarters building in Madison.
|JD Power Ranking||About Average|
|NAIC Complaint Index||0.64|
|iOS||4.8||30K user reviews|
|Android||4.4||3.5K user reviews|
The American Family mobile app is available for iOS and android. Called MyAmFam, the app allows users to manage their insurance policy: Make payments, view coverage and policy details, access digital ID cards, in-app payment reminders, find a repair shop, submit a claim, get roadside assistance and more.
Yes, American Family Insurance provides reliable roadside service for flat fires, refueling and anything you may need to get back on the road again. Emergency roadside assistance is an optional coverage.
Yes American Family insurance has renters insurance. If you buy both auto and renters insurance you may be eligible for a discount.
The American Family Insurance Championship is an annual summer golf tournament hosted at University Ridge Golf Course, which is home to the University of Wisconsin men’s and women’s golf teams.
Credit monitoring is like a warning system that prevents more damage. It’s a service that regularly checks your credit reports and alerts you of changes by phone, text or email. American Family’s credit monitoring is a good choice if you’re interested in alerts about credit limit increases, if an authorized user is added to an account, if a credit card or loan application is submitted in your name or if a new credit card or loan is opened using your identity.
In 2018, American Family Insurance merged with Main Street America, which operates as a stand-alone brand. Both American Family Insurance and Main Street America are financially strong mutual holding companies, each with a regional operation.
A standard homeowners policy covers smoke and fire, tornadoes, damage from ice, snow or sleet, leaking roofs, lightning, theft, hail and windstorms, falling objects like rocks or trees, wildfire, frozen interior plumbing, riots or vandalism and power surges. You can buy additional insurance for equipment breakdown, matching siding protection and sump pump and water backup coverage.
Liability coverage will protect you if you are at fault in an accident. It will cover property damage and bodily injury to the other driver, their passengers and pedestrians. You set your limits on coverage so make sure you’re adequately insured. Some states require more than liability coverage alone. PIP insurance, for example, is required in no-fault states. Check with your local DMV to see what your state requirements are for auto insurance.
American Family Insurance offers a glass repair program with Safelite. The two companies work together to get your windshield repaired or replaced.
American Family Insurance is very strong financially. It has high a score on Better Business Bureau, which reflects their commitment to resolving customer complaints. However, it’s always a good idea to get auto insurance quotes from a variety of companies so you don’t overpay for reliable insurance products.
There are many ways that you can lower your auto insurance rates. First, you can get free auto insurance quotes so you’re paying the least amount. Next, you’ll want to avoid accidents and tickets, which increase your auto insurance rate.
You should decide on a deductible based on what you can afford. If you choose a $1,000 deductible, you’ll have to spend $1,000 before insurance begins to cover repairs to your car. If you choose $500, that’s all you have to pay out of pocket. The higher your deductible, however, the lower your monthly premiums.
The American Family Insurance Dreams Foundation Grant Program offers grants to eligible non-profit organizations (501c3). Some of the programs the company funds are related to life-long educational programming or employment access and opportunity as well as food security, housing, transportation and childcare. American Family Insurance Dreams Foundation funds biannually. Organizations can begin the process of earning a grant by submitting a Letter of Intent (LOI).
American Family Insurance does not offer a good student discount. It does however have a teen safe driver program, which can bring up to a 10% discount on auto insurance. There’s also an away-at-school discount for students who are under the age of 25 and attend college more than 100 miles away.
|Car Insurance||Classic Car Insurance|
|Motorcycle insurance||Home Insurance|
|Renters Insurance||Condo Insurance|
|Manufactured Home Insurance||Farm and Ranch Insurance|
|Motorcycle Insurance||Business Insurance|
|Life Insurance||RV Insurance|
|Boat Insurance||Snowmobile Insurance|
|Life Insurance||Umbrella Insurance|
|Identity Theft Insurance||Health Insurance|
|Travel Insurance||Landlord Insurance|
This form of coverage is required in every state. It covers bodily injuries to a third party in an accident that was deemed your fault.
This form of coverage is required in every state. It covers property damage and loss of use to a third party.
This form of coverage covers damages when the other party is at fault but is either uninsured or underinsured.
This coverage pays for damages and loss other than that caused by a collision. It is subject to a deductible.
his coverage pays for damages and loss caused by impact with another automobile, object or person. It is subject to a deductible.
This type of protection will cover you if you’ve been injured in an accident, regardless of who’s at fault. Coverages include income continuation, loss of services, funeral expenses and child-care expenses.
American Family offers new car replacement, which means that if your car is two model years old or less, the company replaces the car completely, not just the depreciated value.
This is an optional coverage that reimburses the insured for the towing and labor involved.
This coverage will reimburse the insured for rental expenses while the vehicle is being repaired due to a covered loss.
Gap insurance takes care of your expenses if your loss is greater than what’s covered by your policy. For instance, if you still owe $33,000 on a car but it’s valued at 30,000, you will still have to pay off $3,000 if it’s a total loss. Gap insurance would cover that remaining balance.
This protection pays for medical expenses if you’re injured in a vehicular accident caused by someone who doesn’t carry liability insurance or doesn’t have high-enough limits to cover the accident.
This protection covers you if you’ve been injured in an accident, regardless of who’s at fault. Coverages include income continuation, loss of services, funeral expenses and child-care expenses.
|Teen Safe Driver Discount||Away at School Discount|
|Good Student Discount||Young Volunteer Discount|
|Smart Home Discount||Claims-free Pricing|
|Loyalty Discount||Generational Discount|
|State||Avg monthly rate|
|State||Avg monthly rate|
|Number of Vehicles||Avg Monthly Rate|
|Own/Rent||Avg Monthly Rate|
|Address||6000 American Parkway, Madison, WI 53783|
The statistics listed on this page are from our own in house reporting. We track and record quotes that carriers have provided based on various criteria. The rates and averages shown on this page should only be used as an estimate.
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