Dairyland vs. Auto-Owners Insurance

Which insurance company is right for you? Compare price, coverage, and quotes from Dairyland and Auto-Owners.

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Dairyland vs. Auto-Owners: What You Need to Know

Dairyland Insurance Company began as a local insurer in Wisconsin over 60 years ago and grew to have a national presence. Today, the insurance company prides itself on maintaining its midwestern roots and what it calls “small-town values.” In 1916, The Hardware Dealers MutualFire Insurance Company of Wisconsin (known today as Sentry) began writing auto insurance policies. Professor Stuart Struck formed the Dairyland Mutual Insurance Company of Wisconsin in 1953 and in 1966 The Hardware Dealers Mutual Fire Insurance Company acquiredDairyland, which sold specialty insurance to drivers who couldn’t otherwise get standard coverage due to poor driving records, little driving experience or no prior insurance. In 1975independent agents joined Dairyland and began selling motorcycle insurance. Two years later, they moved to a new headquarters in Steven Point, Wisconsin. Sentry, Dairyland’s parent company, celebrated100 years of business in 2004. The following year, Sentry acquired Viking Insurance and doubled the size of Dairyland. Sentry has over $13 billion worth of assets and a policyholder surplus of $4.1 billion. In addition to motorcycle insurance, Dairyland is known for selling non-standard SR-22/SR22/SR 22 insurance and insurance for teen drivers at affordable rates.

Vern V. Moulton and four of his associates founded Auto-Owners Insurance Company in a single room in the Commercial Block Building in Mount Pleasant, Michigan. The company moved to Lansing, Michigan where it still is today. In its first year, Auto-Owners Insurance had only one book of policyholders and $174.25 in total assets. In 1935, Auto-Owners extended beyond Michigan and began writing policies in Indiana. In 1951, the company opens the doors to its new four-story home in downtown Lansing and 400 associates moved in. In 1966 the company established Auto-Owners Life Insurance Company. In 1976, the company moved into its current home in Lansing. Auto-Owners Insurance celebrated its 100th anniversary. In 2017, Auto-Owners begins its affiliation with Concord General Mutual Insurance group. Today, Auto-Owners Insurance writes policies in 26 states and has more than 4,700 employees. The company has been a member of the Fortune 500 since 2002. In 2018, Auto-Owners Insurance was listed at number 375.

Below is a list of average rates, rankings, products, and discounts for the two companies. For full company overviews, you can visit Dairyland Overview and Auto-Owners Insurance Co Overview.

Dairyland vs. Auto-Owners Insurance Co: How much are the Average Rates?

Below is a list of the average rates that drivers typically pay with Dairyland and Auto-Owners Insurance Co. On average, Dairyland charges approximately $118.11 per month while Auto-Owners Insurance Co comes in at around $119.79 per month. For Dairyland, the cheapest state average is Oregon at $0.00 per month and the most expensive is South Carolina at $369.33 per month. For Auto-Owners Insurance Co, the cheapest state average is Illinois at $82.44 per month and the most expensive is Missouri at $125.22 per month.


Average Rate

Auto-Owners Insurance Co

Average Rate


Average Rate

State Dairyland Auto-Owners Insurance Co
Alabama $337.28 -
Georgia- $112.33
Illinois $77.70 $82.44
Michigan- $124.74
Missouri- $125.22
Nevada $2.66 -
North Carolina $54.77 -
Ohio- $86.85
Oregon $0.00 -
Pennsylvania $204.15 -
South Carolina $369.33 $89.17

Dairyland vs. Auto-Owners Insurance Co: Rates by Number of Vehicle


Drivers will typically get a discount if they insure multiple vehicles. Here is a list of average rates that Dairyland and Auto-Owners Insurance Co typically charge for drivers who have more than 1 vehicle.

Number of Vehicles Dairyland Auto-Owners Insurance Co
2 Vehicles $71.27 $187.54
1 Vehicle $123.74 $114.99

Dairyland vs. Auto-Owners Insurance Co: Rates by Homeownership


Drivers who own their home rather than rent can sometimes get a small discount. We found that on average Dairyland charges $108.17 per month and Auto-Owners Insurance Co charges $131.21 per month for customers who own their home.

Own/Rent Dairyland Auto-Owners Insurance Co
Own $108.17 $131.21
Rent $120.17 $116.78

What is Dairyland and Auto-Owners Insurance Rating?

Which car insurance company is better? We've made it easy to compare companies side by side. See how Dairyland and Auto-Owners ranked among the industry ratings.

Year Founded19531916
Market Share0.06%0.24%
BBB RatingA+A+
Financial StrengthVery GoodExcellent
JD Power RankingN/ABetter Than Most
NAIC Complaint Index0.77
NAIC Complaint Ratio2.68
S&P RatingN/AAA

Dairyland or Auto-Owners: Insurance Products Offered

What coverage is available through Dairyland and Auto-Owners? Both insurance companies offer Auto and Motorcycle insurance. Additional products from Auto-Owners insurance also includes Commercial, Condo, Farm, Health, Home, Life, Pet, Renters, RV, SR22/FR44, and Umbrella insurance. Considering these two top insurance providers? Check out the list below. To view a full list of products that are available, visit Dairyland and Auto-Owners Insurance Co Insurance page.

Auto Insurance
Commercial Insurance
Condo Insurance
Farm Insurance
Health Insurance
Home Insurance
Life Insurance
Motorcycle Insurance
Pet Insurance
Renters Insurance
RV Insurance
Umbrella Insurance

Dairyland or Auto-Owners: Ways To Save

Dairyland offers a wide range of discounts to its policyholders, including Anti-theft, Defensive Driving, and Homeowners discounts. Auto-Owners also offers a few discounts that Dairyland doesn’t including Teen Driver Monitoring, Student Away at School, and Safety Features discounts. Start taking advantage of discounts offered by insurance providers like Auto-Owners and Dairyland insurance and save yourself some money. You can review the full list of discounts that these two companies offer below.

Advanced Quote DiscountAdvance Quote Discount
Anti-theft DiscountFavorable Loss History
Defensive Driving DiscountGood Student Discount
Homeowners DiscountGreen Discount
Multi-car DiscountLife Multi-policy Discount
Payment Frequency DiscountMulti-car Discount
Transfer DiscountMulti-policy Discount
Paid-in-full Discount
Payment History
Safety Features Discounts
Student Away at School Discount
Teen Driver Monitoring Discount

Pros & Cons of Dairyland & Auto-Owners


  • Insurance for nonstandard and/or high-risk drivers at reasonable prices.
  • Several options for discounts for teen drivers.
  • Common loss deductible and multi-policy discounts allow clients to save money if they insure home and auto with Auto-Owners Insurance.


  • While rates are often lower than other carriers, insuring high-risk/nonstandard drivers is not cheap.
  • Auto-Owners Insurance only serves 26 states.
  • No rideshare insurance.

Dairyland or Auto-Owners Mobile Apps Options

The Dairyland app is available for iOS and Android. This is where customers can access self-service options here and pay bills.

The Auto-Owners Insurance mobile app is available for iOS and Android. This insurance concierge gives you access to your policy 24/7. You can pay your bills, set up and manage automatic payments and check on the status of a claim.

Dairyland Mobile App
iTunes     3.434 user reviews
Google Play     3.6208 user reviews
Auto-Owners Mobile App
iOS     3.334 user reviews
Android     4.353 user reviews

Dairyland & Auto-Owners Contact Info

Dairyland Contact Info
Address1800 North Point Drive, Stevens Point, WI 54481
Phone1 (844) 242-4468
Auto-Owners Contact Info
Address6101 Anacapri Blvd., Lansing, MI, 48917

The statistics listed on this page are from our own in house reporting. We track and record quotes that carriers have provided based on various criteria. The rates and averages shown on this page should only be used as an estimate.

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