Founded in Wisconsin in 1916, this small midwestern carrier has grown substantially over the last 60 years.
Dairyland Insurance Company began as a local insurer in Wisconsin over 60 years ago and grew to have a national presence. Today, the insurance company prides itself on maintaining its midwestern roots and what it calls “small-town values.” In 1916, The Hardware Dealers MutualFire Insurance Company of Wisconsin (known today as Sentry) began writing auto insurance policies. Professor Stuart Struck formed the Dairyland Mutual Insurance Company of Wisconsin in 1953 and in 1966 The Hardware Dealers Mutual Fire Insurance Company acquiredDairyland, which sold specialty insurance to drivers who couldn’t otherwise get standard coverage due to poor driving records, little driving experience or no prior insurance. In 1975independent agents joined Dairyland and began selling motorcycle insurance. Two years later, they moved to a new headquarters in Steven Point, Wisconsin. Since 1992, Sentry has been rated A+ in financial strength from A.M. Best. Sentry, Dairyland’s parent company, celebrated100 years of business in 2004. The following year, Sentry acquired Viking Insurance and doubled the size of Dairyland. Sentry has over $13 billion worth of assets and a policyholder surplus of $4.1 billion. In addition to motorcycle insurance, Dairyland is known for selling non-standard SR-22/SR22/SR 22 insurance and insurance for teen drivers at affordable rates.
|Market Share Percentage||0.06%|
|Financial Strength||Very Good.|
|JD Power Ranking||N/A|
|NAIC Complaint Ratio||2.68|
|iTunes||3.4||34 user reviews|
|Google Play||3.6||208 user reviews|
The Dairyland app is available for iOS and Android. This is where customers can access self-service options here and pay bills.
Yes, Dairyland offers coverage for special equipment which pays for damages to special equipment that you may have installed in your vehicle. However, certain restrictions apply.
Dairyland has been insuring nonstandard drivers and motorcyclists for over 60 years and has maintained an A.M Best Rating of A+ for years.
Dairyland offers motorcycle insurance to riders across the country.
If you own multiple bikes, are part of a riding group or passed a rider safety course, you’re eligible for a motorcycle insurance discount.
Dairyland’s parent company bought Viking in 2005 and merged it with Dairyland.
There is a late payment grace period but you should speak with your agent for specifics.
No, but you can get an online car insurance quote for Dairyland insurance.
Dairyland offers competitive auto insurance rates for teens, who often pay high rates for car insurance.
Dairyland’s pay-as-you-go car insurance is an affordable way to pay for car insurance over a period of time with a low downpayment and monthly payment plan.
Dairyland’s lienholder policy covers the custom parts you’ve added to your vehicle if they are damaged or destroyed in an accident.
If you’ve had an accident and want to file a claim with Dairyland, call 800.334.0090. You will answer some questions and a claims associate will review your coverages with you.
Yes, Dairyland offers a paid-in-full discount.
Dairyland will cover you if you choose your preferred repair shop.
Every driver’s circumstances are different. The average monthly rate for car insurance from Dairyland is $334 per month.
Yes, Dairyland offers a multi-car discount.
|Auto Insurance||Non-owned auto|
This coverage protects bodily injuries to the other driver in an accident that was your fault.
This coverage protects against property damage and loss of use for the third party.
This protection covers damages and losses other than that caused by a collision. It is subject to a deductible.
This protection covers damages and loss caused by impact with another automobile, object or person. It is subject to a deductible.
This protection covers you if you’ve been injured in an accident, regardless of who’s at fault. Coverages include income continuation, loss of services, funeral expenses and child-care expenses.
This coverage takes care of renting a vehicle while yours is being repaired for more than 24 hours.
This protection pays for medical expenses if you’re injured in a vehicular accident caused by someone who doesn’t carry liability insurance.
This protection pays for medical expenses if you’re injured in a vehicular accident caused by someone who doesn’t carry enough liability insurance.
This protection pays for medical expenses for injuries to the driver and any passenger in your vehicle, regardless of who is at fault. Lost wages lost service and funeral expenses may be covered as well. This coverage is not available in all states.
This coverage sends assistance if you have a roadside breakdown.
This coverage pays for damage or replacement of custom parts and touches.
This protection pays for damages to special equipment in your vehicle.
|Multi-car Discount||Advanced Quote Discount|
|Transfer Discount||Payment Frequency Discount|
|Homeowners Discount||Defensive Driving Discount|
Below is a list of the average rates that drivers typically pay with Dairyland. On average, Dairyland charges approximately $596.88 per month. The cheapest state average is North Dakota at $596.88 per month followed by at per month. The most expensive state average is North Dakota at $596.88 per month.
|State||Avg monthly rate|
|State||Avg monthly rate|
Drivers typically will get a discount if they insure multiple vehicles. Here is a list of average rates that Dairyland charges for drivers who have more than 1 vehicle.
|Number of Vehicles||Avg Monthly Rate|
Customers who own their home rather than rent can sometimes get a small discount. We found that on average Dairyland charges $586.48 per month for drivers who own their home and $602.55 per month for those who rent.
|Own/Rent||Avg Monthly Rate|
|Address||1800 North Point Drive, Stevens Point, WI 54481|
|Phone||1 (844) 242-4468|
The statistics listed on this page are from our own in house reporting. We track and record quotes that carriers have provided based on various criteria. The rates and averages shown on this page should only be used as an estimate.
How Does Dairyland Compare to Other Car Insurance Companies?
|Dairyland vs Allied||Dairyland vs American Family|
|Dairyland vs Farmers||Dairyland vs Liberty Mutual|
|Dairyland vs Safeco||Dairyland vs State Auto|
|Dairyland vs Travelers|
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