Dairyland: Company Overview

Founded in Wisconsin in 1916, this small midwestern carrier has grown substantially over the last 60 years.

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About Dairyland

Dairyland Insurance Company began as a local insurer in Wisconsin over 60 years ago and grew to have a national presence. Today, the insurance company prides itself on maintaining its midwestern roots and what it calls “small-town values.” In 1916, The Hardware Dealers MutualFire Insurance Company of Wisconsin (known today as Sentry) began writing auto insurance policies. Professor Stuart Struck formed the Dairyland Mutual Insurance Company of Wisconsin in 1953 and in 1966 The Hardware Dealers Mutual Fire Insurance Company acquiredDairyland, which sold specialty insurance to drivers who couldn’t otherwise get standard coverage due to poor driving records, little driving experience or no prior insurance. In 1975independent agents joined Dairyland and began selling motorcycle insurance. Two years later, they moved to a new headquarters in Steven Point, Wisconsin. Since 1992, Sentry has been rated A+ in financial strength from A.M. Best. Sentry, Dairyland’s parent company, celebrated100 years of business in 2004. The following year, Sentry acquired Viking Insurance and doubled the size of Dairyland. Sentry has over $13 billion worth of assets and a policyholder surplus of $4.1 billion. In addition to motorcycle insurance, Dairyland is known for selling non-standard SR-22/SR22/SR 22 insurance and insurance for teen drivers at affordable rates.

Dairyland Facts & Ratings

Year Founded 1953
Market Share Percentage 0.06%
Financial Strength Very Good.
JD Power Ranking N/A
BBB Rating A+
Moody’s Rating N/A
S&P Rating N/A
NAIC Complaint Ratio 2.68

Dairyland Mobile App Rating

iOS 2.9 stars (out of 5) 142 user reviews
Android 3.9 stars (out of 5) 1.2K user reviews

The Dairyland app is available for iOS and Android. This is where customers can access self-service options here and pay bills.

Pros & Cons of Dairyland

  • Insurance for nonstandard and/or high-risk drivers at reasonable prices.
  • While rates are often lower than other carriers, insuring high-risk/nonstandard drivers is not cheap.

Common Questions about Dairyland Insurance

Will Dairyland cover any added equipment in my vehicle?

Yes, Dairyland offers coverage for special equipment which pays for damages to special equipment that you may have installed in your vehicle. However, certain restrictions apply.

Is Dairyland a good insurance company?

Dairyland has been insuring nonstandard drivers and motorcyclists for over 60 years and has maintained an A.M Best Rating of A+ for years.

What is Dairyland cycle insurance?

Dairyland offers motorcycle insurance to riders across the country.

What are Dairyland discounts for motorcycle insurance?

If you own multiple bikes, are part of a riding group or passed a rider safety course, you’re eligible for a motorcycle insurance discount.

What is the difference between Dairyland and Viking Insurance?

Dairyland’s parent company bought Viking in 2005 and merged it with Dairyland.

What is the Dairyland insurance late payment grace period?

There is a late payment grace period but you should speak with your agent for specifics.

Can I buy auto insurance with Dairyland online?

No, but you can get an online car insurance quote for Dairyland insurance.

Is it cheaper to insure a teen driver with Dairyland?

Dairyland offers competitive auto insurance rates for teens, who often pay high rates for car insurance.

What is Dairyland Pay-as-you-go?

Dairyland’s pay-as-you-go car insurance is an affordable way to pay for car insurance over a period of time with a low downpayment and monthly payment plan.

What is Dairyland Lienholder policy?

Dairyland’s lienholder policy covers the custom parts you’ve added to your vehicle if they are damaged or destroyed in an accident.

I need to file a claim with Dairyland, where do I start?

If you’ve had an accident and want to file a claim with Dairyland, call 800.334.0090. You will answer some questions and a claims associate will review your coverages with you.

Do I save money by paying in full with Dairyland?

Yes, Dairyland offers a paid-in-full discount.

Will Dairyland cover if I choose my own mechanic?

Dairyland will cover you if you choose your preferred repair shop.

What is Dairyland’s average cost for liability only?

Every driver’s circumstances are different. The average monthly rate for car insurance from Dairyland is $334 per month.

Does Dairyland offer a multi-vehicle discount?

Yes, Dairyland offers a multi-car discount.

Dairyland Insurance Products

Auto Insurance Non-owned auto
Motorcycle Insurance SR-22

Auto Insurance Coverage

Bodily Injury Liability.

This coverage protects bodily injuries to the other driver in an accident that was your fault.

Property Damage Liability.

This coverage protects against property damage and loss of use for the third party.

Comprehensive Coverage.

This protection covers damages and losses other than that caused by a collision. It is subject to a deductible.

Collision Coverage.

This protection covers damages and loss caused by impact with another automobile, object or person. It is subject to a deductible.

Medical Payments.

This protection covers you if you’ve been injured in an accident, regardless of who’s at fault. Coverages include income continuation, loss of services, funeral expenses and child-care expenses.

Rental Reimbursement.

This coverage takes care of renting a vehicle while yours is being repaired for more than 24 hours.

Uninsured Motorists.

This protection pays for medical expenses if you’re injured in a vehicular accident caused by someone who doesn’t carry liability insurance.

Underinsured Motorists.

This protection pays for medical expenses if you’re injured in a vehicular accident caused by someone who doesn’t carry enough liability insurance.

Personal Injury Protection (PIP).

This protection pays for medical expenses for injuries to the driver and any passenger in your vehicle, regardless of who is at fault. Lost wages lost service and funeral expenses may be covered as well. This coverage is not available in all states.

Towing & Labor.

This coverage sends assistance if you have a roadside breakdown.


This coverage pays for damage or replacement of custom parts and touches.

Special Equipment.

This protection pays for damages to special equipment in your vehicle.


Multi-car Discount Advanced Quote Discount
Transfer Discount Payment Frequency Discount
Homeowners Discount Defensive Driving Discount
Anti-theft Discount  

Dairyland Auto Insurance Rates by State


Dairyland Auto Insurance Rates by Vehicle

Number of Vehicles Avg Monthly Rate

Dairyland Auto Insurance Rates by Homeownership

Own/Rent Avg Monthly Rate

Dairyland Contact Info

Address 1800 North Point Drive, Stevens Point, WI 54481
Phone 1 (844) 242-4468
Website https://www.dairylandinsurance.com
Twitter https://www.twitter.com/dairylandins
Facebook https://www.facebook.com/DairylandInsurance
Youtube https://www.youtube.com/user/dairylandcycle/featured
Linkedin https://www.linkedin.com/company/dairyland-cycle-insurance/about


The statistics listed on this page are from our own in house reporting. We track and record quotes that carriers have provided based on various criteria. The rates and averages shown on this page should only be used as an estimate.


How Does Dairyland Compare to Other Car Insurance Companies?

Dairyland vs Allied Dairyland vs American Family
Dairyland vs Farmers Dairyland vs Liberty Mutual
Dairyland vs Safeco Dairyland vs State Auto
Dairyland vs Travelers  

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