Dairyland vs. Travelers Insurance

Which insurance carrier is right for you? Compare plans, premiums, and quotes from Dairyland and Travelers.

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Dairyland vs. Travelers: What You Need to Know

Dairyland Insurance Company began as a local insurer in Wisconsin over 60 years ago and grew to have a national presence. Today, the insurance company prides itself on maintaining its midwestern roots and what it calls “small-town values.” In 1916, The Hardware Dealers MutualFire Insurance Company of Wisconsin (known today as Sentry) began writing auto insurance policies. Professor Stuart Struck formed the Dairyland Mutual Insurance Company of Wisconsin in 1953 and in 1966 The Hardware Dealers Mutual Fire Insurance Company acquiredDairyland, which sold specialty insurance to drivers who couldn’t otherwise get standard coverage due to poor driving records, little driving experience or no prior insurance. In 1975independent agents joined Dairyland and began selling motorcycle insurance. Two years later, they moved to a new headquarters in Steven Point, Wisconsin. Sentry, Dairyland’s parent company, celebrated100 years of business in 2004. The following year, Sentry acquired Viking Insurance and doubled the size of Dairyland. Sentry has over $13 billion worth of assets and a policyholder surplus of $4.1 billion. In addition to motorcycle insurance, Dairyland is known for selling non-standard SR-22/SR22/SR 22 insurance and insurance for teen drivers at affordable rates.

For more than 160 years Travelers Insurance has been protecting homes, cars, valuables, and businesses. Today they have the reputation of being one of the best property and casualty companies in the industry and are the only one in the Dow Jones Industrial Average. The company has 30,000 employees and 13,500 independent agents and brokers in the United States, Canada, the United Kingdom, Ireland, and Brazil. In 1864, a stonecutter, James G. Batterson, and several other townsman in Hartford Connecticut began organizing a company to introduce accident insurance to the U.S. James E. Bolter, a local banker, asked Batterson how much he’d charge to insure his four-block home. Batterson said it would cost “two cents.” Today, the two-cent “premium” is Traveler’s treasured souvenir. The following year, Travelers began selling life insurance and in 1897 they issued their first automobile insurance policy. In 1889, they offered liability insurance to employers (workers compensation). By 1901 Travelers Insurance offered health and liability insurance. In 1903, they opened an insurance school and the following year organized a corps of safety engineers. In 1919, Travelers offered aircraft liability insurance with a full aviation program. During World War II, Travelers underwrote the Manhattan Project, the building of the first atomic bomb. In 1956, they established a weather research center and two years later offered life insurance to women at lower rates than men.

Below is a list of average rates, rankings, products and discounts for the two companies. For full company overviews, you can visit Dairyland Overview and Travelers Overview.

Dairyland vs. Travelers: How much are the Average Rates?

Below is a list of the average rates that drivers typically pay with Dairyland and Travelers. On average, Dairyland charges approximately $125.66 per month while Travelers comes in at around $158.96 per month. For Dairyland, the cheapest state average is Nevada at $13.80 per month and the most expensive is South Carolina at $399.87 per month. For Travelers, the cheapest state average is Illinois at $97.64 per month and the most expensive is Nevada at $206.09 per month.


Average Rate


Average Rate


Average Rate

State Dairyland Travelers
Alabama $347.07 -
Arizona- $138.25
Illinois $16.19 $97.64
Michigan- $158.88
Nevada $13.80 $206.09
New York- $188.48
North Carolina $124.80 -
Pennsylvania $199.49 -
South Carolina $399.87 -
Washington- $177.79

Dairyland vs. Travelers: Rates by Number of Vehicle


Drivers will typically get a discount if they insure multiple vehicles. Here is a list of average rates that Dairyland and Travelers typically charge for drivers who have more than 1 vehicle.

Number of Vehicles Dairyland Travelers
2 Vehicles $81.05 $252.13
1 Vehicle $130.64 $152.79

Dairyland vs. Travelers: Rates by Homeownership


Drivers who own their home rather than rent can sometimes get a small discount. We found that on average Dairyland charges $137.15 per month and Travelers charges $190.43 per month for customers who own their home.

Own/Rent Dairyland Travelers
Own $137.15 $190.43
Rent $122.77 $152.09

What is Dairyland and Travelers Insurance Rating?

Which car insurance company is better? We've made it easy to compare companies side by side. See how Dairyland and Travelers ranked among the industry ratings.

Comparison Dairyland Travelers
Year Founded 1953 1864
Market Share 0.6% 1.8%
BBB Rating A+ A+
Financial Strength Very Good Excellent
JD Power Ranking N/A About Average
Moody’s Rating N/A Aa2
NAIC Complaint Ratio 2.68

Dairyland or Travelers: Insurance Products Offered

What coverage is available through Dairyland and Travelers? Both insurance companies offer Auto Insurance. Additional products from Travelers insurance also includes Commercial, Condo, Health, Home, Motorcycle, Renters, RV, SR22/FR44, and Umbrella Insurance. Considering these two top insurance providers? Check out the list below. To view a full list of products that are available, visit Dairyland and Travelers Insurance page.

Insurance Dairyland Travelers
Auto Insurance
Commercial Insurance
Condo Insurance
Health Insurance
Home Insurance
Motorcycle Insurance
Renters Insurance
RV Insurance
Umbrella Insurance

Dairyland or Travelers: Ways To Save

Dairyland offers a wide range of discounts to its policyholders, including Anti-theft, Defensive Driving, and Homeowners discounts. Travelers also offers a few discounts that Dairyland doesn’t including Student Away at School, Safe Driver, and New Car discounts. Start taking advantage of discounts offered by insurance providers like Travelers and Dairyland insurance and save yourself some money. You can review the full list of discounts that these two companies offer below.

Dairyland Travelers
Advanced Quote Discount Affinity Program Discounts
Anti-theft Discount Continuous Insurance Discount
Defensive Driving Discount Driver Training Discount
Homeowners Discount Early Quote Discount
Multi-car Discount EFT, Paid in Full and Good Payer Discount
Payment Frequency Discount Good Student Discount
Transfer Discount Home Ownership Discount
Hybrid/Electric Vehicle Discount
IntelliDrive Program Safe Driving Discount
Multi-policy Discount
MultiCar Discount
New Car Discount
Safe Driver Discount
Student Away at School Discount

Pros & Cons of Dairyland & Travelers


  • Insurance for nonstandard and/or high-risk drivers at reasonable prices.
  • Unlike other carriers who only offer it for the first two or three years, Travelers’ new car replacement covers the first five years.
  • Travelers offers accident forgiveness.
  • Offers ride sharing insurance.
  • Discounts on hybrids and electric vehicles.


  • While rates are often lower than other carriers, insuring high-risk/nonstandard drivers is not cheap.
  • Prices tend to be high.

Dairyland or Travelers Mobile Apps Options

The Dairyland app is available for iOS and Android. This is where customers can access self-service options here and pay bills.

The Travelers Mobile app is available for iOS and Android. This award-winning mobile app can help manage insurance and banking accounts, request roadside service, file and track claims and pay bills.

Dairyland Mobile App
iTunes     3.434 user reviews
Google Play     3.6208 user reviews
Travelers Mobile App
iOS     2.715K user reviews
Android     3.316K user reviews

Dairyland & Travelers Contact Info

Dairyland Contact Info
Address1800 North Point Drive, Stevens Point, WI 54481
Phone1 (844) 242-4468
Travelers Contact Info
Address485 Lexington Ave New York, NY 10017

The statistics listed on this page are from our own in house reporting. We track and record quotes that carriers have provided based on various criteria. The rates and averages shown on this page should only be used as an estimate.

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