Dairyland vs. Farmers Insurance

Which insurance provider is right for you? Compare rates, insights, and quotes from Dairyland and Farmers.

Compare Car Insurance Rates in Your Area

Dairyland vs. Farmers: What You Need to Know

Dairyland Insurance Company began as a local insurer in Wisconsin over 60 years ago and grew to have a national presence. Today, the insurance company prides itself on maintaining its midwestern roots and what it calls “small-town values.” In 1916, The Hardware Dealers MutualFire Insurance Company of Wisconsin (known today as Sentry) began writing auto insurance policies. Professor Stuart Struck formed the Dairyland Mutual Insurance Company of Wisconsin in 1953 and in 1966 The Hardware Dealers Mutual Fire Insurance Company acquiredDairyland, which sold specialty insurance to drivers who couldn’t otherwise get standard coverage due to poor driving records, little driving experience or no prior insurance. In 1975independent agents joined Dairyland and began selling motorcycle insurance. Two years later, they moved to a new headquarters in Steven Point, Wisconsin. Sentry, Dairyland’s parent company, celebrated100 years of business in 2004. The following year, Sentry acquired Viking Insurance and doubled the size of Dairyland. Sentry has over $13 billion worth of assets and a policyholder surplus of $4.1 billion. In addition to motorcycle insurance, Dairyland is known for selling non-standard SR-22/SR22/SR 22 insurance and insurance for teen drivers at affordable rates.

Farmers Insurance began selling insurance a year before the Great Depression and survived to become a household name. Founders John C. Tyler and Thomas E. Leavey started off by going farm to farm to gain their first policies. They specifically lowered rates for farmers and ranchers because they understood that these occupations posed fewer risks with their vehicles. By 1928, they were able to open an office in downtown Los Angeles. During the Great Depression, Farmers was one of the few companies that were able to pay claims. When a devastating earthquake hit Los Angeles, Farmers paid out claims for damaged cars and became the first insurance company to offer comprehensive insurance.

Below is a list of average rates, rankings, products, and discounts for the two companies. For full company overviews, you can visit Dairyland Overview and Farmers Overview.

Dairyland vs. Farmers: How much are the Average Rates?

Below is a list of the average rates that drivers typically pay with Dairyland and Farmers. On average, Dairyland charges approximately $114.87 per month while Farmers comes in at around $256.10 per month. For Dairyland, the cheapest state average is Oregon at $0.00 per month and the most expensive is South Carolina at $369.33 per month. For Farmers, the cheapest state average is Ohio at $152.21 per month and the most expensive is Michigan at $343.57 per month.


Average Rate


Average Rate


Average Rate

State Dairyland Farmers
Alabama $337.28 -
California- $196.29
Illinois $69.06 $175.66
Michigan- $343.57
Nevada $3.01 -
North Carolina $32.99 -
Ohio- $152.21
Oregon $0.00 -
Pennsylvania $206.88 -
South Carolina $369.33 -
Washington- $157.49

Dairyland vs. Farmers: Rates by Number of Vehicle


Drivers will typically get a discount if they insure multiple vehicles. Here is a list of average rates that Dairyland and Farmers typically charge for drivers who have more than 1 vehicle.

Number of Vehicles Dairyland Farmers
2 Vehicles $74.12 $384.74
1 Vehicle $118.77 $245.46

Dairyland vs. Farmers: Rates by Homeownership


Drivers who own their home rather than rent can sometimes get a small discount. We found that on average Dairyland charges $113.58 per month and Farmers charges $297.45 per month for customers who own their home.

Own/Rent Dairyland Farmers
Own $113.58 $297.45
Rent $115.13 $247.44

What is Dairyland and Farmers Insurance Rating?

Which car insurance company is better? We've made it easy to compare companies side by side. See how Dairyland and Farmers ranked among the industry ratings.

Year Founded19531928
Market Share0.06%3%
BBB RatingA+A+
Financial StrengthVery Good.Excellent
JD Power RankingN/AAbout Average
Moody’s RatingN/AA2
NAIC Complaint Index0.8
NAIC Complaint Ratio2.68
S&P RatingN/AA

Dairyland or Farmers: Insurance Products Offered

What coverage is available through Dairyland and Farmers? Both insurance companies offer Auto and Motorcycle insurance. Additional products from Farmers insurance also includes Commercial, Home, Life, RV, SR22/FR44, and Umbrella insurance. Considering these two top insurance providers? Check out the list below. To view a full list of products that are available, visit Dairyland and Farmers Insurance page.

Auto Insurance
Commercial Insurance
Home Insurance
Life Insurance
Motorcycle Insurance
RV Insurance
Umbrella Insurance

Dairyland or Farmers: Ways To Save

Dairyland offers a wide range of discounts to its policyholders, including Anti-theft, Defensive Driving, and Homeowners discounts. Farmers also offer a few discounts that Dairyland doesn’t including Teen Driver, Pay-in-Full, and Occupational discounts. Start taking advantage of discounts offered by insurance providers like Farmers and Dairyland insurance and save yourself some money. You can review the full list of discounts that these two companies offer below.

Advanced Quote DiscountAlternative Fuel Discount
Anti-theft DiscountDistant Student
Defensive Driving DiscountElectronic Funds Transfer (EFT) Discount
Homeowners DiscountGood Student
Multi-car DiscountHomeowner Discount
Payment Frequency DiscountMulti-Car Discount
Transfer DiscountMulti-policy Discount
Occupational Discount
Pay-in-Full Discount
Teen Driver Discount
Transfer Discount

Pros & Cons of Dairyland & Farmers


  • Insurance for nonstandard and/or high-risk drivers at reasonable prices.
  • Financial strength
  • Great employee education and customer service.


  • While rates are often lower than other carriers, insuring high-risk/nonstandard drivers is not cheap.

Dairyland or Farmers Mobile Apps Options

The Dairyland app is available for iOS and Android. This is where customers can access self-service options here and pay bills.

The Farmers app is available for iOS and Android. The Farmers Mobile App allows you access to self-service features.

Dairyland Mobile App
iTunes     3.434 user reviews
Google Play     3.6208 user reviews
Farmers Mobile App
iOS     4.83K user reviews
Android     43K user reviews

Dairyland & Farmers Contact Info

Dairyland Contact Info
Address1800 North Point Drive, Stevens Point, WI 54481
Phone1 (844) 242-4468
Farmers Contact Info
Address6301 Owensmouth Avenue, Woodland Hills, CA 91367
Phone1 (800) 974-6755

The statistics listed on this page are from our own in house reporting. We track and record quotes that carriers have provided based on various criteria. The rates and averages shown on this page should only be used as an estimate.

Compare Insurance Rates for Free.

Answer a few questions and let Penny find the best rates in your area.