Dairyland vs. American Family Insurance

Which insurance company is right for you? Compare plans, costs, and quotes from Dairyland and American Family.

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Dairyland vs. American Family: What You Need to Know

Dairyland Insurance Company began as a local insurer in Wisconsin over 60 years ago and grew to have a national presence. Today, the insurance company prides itself on maintaining its midwestern roots and what it calls “small-town values.” In 1916, The Hardware Dealers MutualFire Insurance Company of Wisconsin (known today as Sentry) began writing auto insurance policies. Professor Stuart Struck formed the Dairyland Mutual Insurance Company of Wisconsin in 1953 and in 1966 The Hardware Dealers Mutual Fire Insurance Company acquiredDairyland, which sold specialty insurance to drivers who couldn’t otherwise get standard coverage due to poor driving records, little driving experience or no prior insurance. In 1975independent agents joined Dairyland and began selling motorcycle insurance. Two years later, they moved to a new headquarters in Steven Point, Wisconsin. Sentry, Dairyland’s parent company, celebrated100 years of business in 2004. The following year, Sentry acquired Viking Insurance and doubled the size of Dairyland. Sentry has over $13 billion worth of assets and a policyholder surplus of $4.1 billion. In addition to motorcycle insurance, Dairyland is known for selling non-standard SR-22/SR22/SR 22 insurance and insurance for teen drivers at affordable rates.

Allied Mutual Automobile Association was formed by Harold Evans in 1929. After years of operating as a standalone brand, Allied Insurance became Nationwide in 1998. Policies, documents, bills and account statements for Allied customers are now featuring the Nationwide name and logo.

Below is a list of average rates, rankings, products, and discounts for the two companies. For full company overviews, you can visit Dairyland Overview and American Family Overview.

Dairyland vs. American Family: How much are the Average Rates?

Below is a list of the average rates that drivers typically pay with Dairyland and American Family. On average, Dairyland charges approximately $118.11 per month while American Family comes in at around $203.50 per month. For Dairyland, the cheapest state average is Oregon at $0.00 per month and the most expensive is South Carolina at $369.33 per month. For American Family, the cheapest state average is Ohio at $94.10 per month and the most expensive is Illinois at $274.52 per month.


Average Rate

American Family

Average Rate


Average Rate

State Dairyland American Family
Alabama $337.28 -
Illinois $77.70 $274.52
Missouri- $166.74
Nevada $2.66 -
North Carolina $54.77 -
Ohio- $94.10
Oregon $0.00 -
Pennsylvania $204.15 -
South Carolina $369.33 -
Washington- $217.29

Dairyland vs. American Family: Rates by Number of Vehicle


Drivers will typically get a discount if they insure multiple vehicles. Here is a list of average rates that Dairyland and American Family typically charge for drivers who have more than 1 vehicle.

Number of Vehicles Dairyland American Family
2 Vehicles $71.27 $252.65
1 Vehicle $123.74 $196.05

Dairyland vs. American Family: Rates by Homeownership


Drivers who own their home rather than rent can sometimes get a small discount. We found that on average Dairyland charges $108.17 per month and American Family charges $192.92 per month for customers who own their home.

Own/Rent Dairyland American Family
Own $108.17 $192.92
Rent $120.17 $206.97

What is Dairyland and American Family Insurance Rating?

Which car insurance company is better? We've made it easy to compare companies side by side. See how Dairyland and American Family ranked among the industry ratings.

ComparisonDairylandAmerican Family
Year Founded19531927
Market Share0.06%1.91%
BBB RatingA+A+
Financial StrengthVery GoodExcellent
JD Power RankingN/AAbout Average
NAIC Complaint Index0.64
NAIC Complaint Ratio2.68
S&P RatingN/AA

Dairyland or American Family: Insurance Products Offered

What coverage is available through Dairyland and American Family? Both insurance companies offer Auto and Motorcycle insurance. Additional products from American Family insurance also includes Commercial, Condo, Farm, Health, Home, Life, Renters, RV, SR22/FR44, and Umbrella insurance. Considering these two top insurance providers? Check out the list below. To view a full list of products that are available, visit Dairyland and American Family Insurance page.

InsuranceDairylandAmerican Family
Auto Insurance
Commercial Insurance
Condo Insurance
Farm Insurance
Health Insurance
Home Insurance
Life Insurance
Motorcycle Insurance
Renters Insurance
RV Insurance
Umbrella Insurance

Dairyland or American Family: Ways To Save

Dairyland offers a wide range of discounts to its policyholders, including Anti-theft, Defensive Driving, and Homeowners discounts. American Family also offers a few discounts that Dairyland doesn’t include Young Volunteer, Teen Safe Driver, and Smart Home discounts. Start taking advantage of discounts offered by insurance providers like American Family and Dairyland insurance and save yourself some money. You can review the full list of discounts that these two companies offer below.

DairylandAmerican Family
Advanced Quote DiscountAway at School Discount
Anti-theft DiscountClaims-free Pricing
Defensive Driving DiscountGenerational Discount
Homeowners DiscountGood Student Discount
Multi-car DiscountKnowYourDrive
Payment Frequency DiscountLoyalty Discount
Transfer DiscountMulti-product Discount
Smart Home Discount
Teen Safe Driver Discount
Young Volunteer Discount

Pros & Cons of Dairyland & American Family


  • Insurance for nonstandard and/or high-risk drivers at reasonable prices.
American Family
  • American Family Insurance has 24/7 claim support.
  • With KnowYourDrive technology that analyzes your driving habits, you may be able to earn a discount of up to 20%.
  • Teen Safe Driver also uses technology to monitor distracted driving and may earn a teen up to 10% in car insurance discounts.
  • The American Family MyAmFam app is very helpful for managing your account.
  • American Family Insurance offers rideshare insurance for Uber and Lyft drivers.


  • While rates are often lower than other carriers, insuring high-risk/nonstandard drivers is not cheap.
American Family
  • American Family Insurance only serves 19 states.

Dairyland or American Family Mobile Apps Options

The Dairyland app is available for iOS and Android. This is where customers can access self-service options here and pay bills.

The American Family mobile app is available for iOS and Android. Called MyAmFam, the app allows users to manage their insurance policy: Make payments, view coverage and policy details, access digital ID cards, in-app payment reminders, find a repair shop, submit a claim, get roadside assistance and more.

Dairyland Mobile App
iTunes     3.434 user reviews
Google Play     3.6208 user reviews
American Family Mobile App
iOS     4.830K user reviews
Android     4.43.5K user reviews

Dairyland & American Family Contact Info

Dairyland Contact Info
Address1800 North Point Drive, Stevens Point, WI 54481
Phone1 (844) 242-4468
American Family Contact Info
Address6000 American Parkway, Madison, WI 53783

The statistics listed on this page are from our own in house reporting. We track and record quotes that carriers have provided based on various criteria. The rates and averages shown on this page should only be used as an estimate.

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