Farmers vs. Auto-Owners Insurance

Which insurance company is right for you? Compare pros & cons, coverage, and quotes from Farmers and Auto-Owners.

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Farmers vs. Auto-Owners: What You Need to Know

Farmers Insurance began selling insurance a year before the Great Depression and survived to become a household name. Founders John C. Tyler and Thomas E. Leavey started off by going farm to farm to gain their first policies. They specifically lowered rates for farmers and ranchers because they understood that these occupations posed fewer risks with their vehicles. By 1928, they were able to open an office in downtown Los Angeles. During the Great Depression, Farmers was one of the few companies that were able to pay claims. When a devastating earthquake hit Los Angeles, Farmers paid out claims for damaged cars and became the first insurance company to offer comprehensive insurance.

Vern V. Moulton and four of his associates founded Auto-Owners InsuranceCompany in a single room in the Commercial Block Building in MountPleasant, Michigan. The company moved to Lansing, Michigan where it still is today. In its first year, Auto-Owners Insurance had only one book of policyholders and $174.25 in total assets. In 1935, Auto-Owners extended beyond Michigan and began writing policies in Indiana. In 1951, the company opens the doors to its new four-story home in downtown Lansing and 400 associates moved in. In 1966 the company established Auto-Owners LifeInsurance Company. In 1976, the company moved into its current home in Lansing. Auto-Owners Insurance celebrated its 100th anniversary. In 2017, Auto-Owners begins its affiliation with Concord General Mutual Insurance group. Today, Auto-Owners Insurance writes policies in 26 states and has more than 4,700 employees. The company has been a member of the Fortune 500 since 2002. In 2018, Auto-Owners Insurance was listed at number 375.

Below is a list of average rates, rankings, products, and discounts for the two companies. For full company overviews, you can visit Farmers Overview and Auto-Owners Insurance Co Overview.

Farmers vs. Auto-Owners Insurance Co: How much are the Average Rates?

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Farmers vs. Auto-Owners Insurance Co: Rates by Number of Vehicle

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Farmers vs. Auto-Owners Insurance Co: Rates by Homeownership

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What is Farmers and Auto-Owners Insurance Rating?

Which car insurance company is better? We've made it easy to compare companies side by side. See how Farmers and Auto-Owners ranked among the industry ratings.

Year Founded19281916
Market Share3%0.24%
A.M. Best RatingA-A++
BBB RatingA+A+
Financial StrengthExcellentExcellent
JD Power RankingAbout AverageBetter Than Most
Moody’s RatingA2
NAIC Complaint Index0.80.77
S&P RatingAAA

Farmers or Auto-Owners: Insurance Products Offered

What coverage is available through Farmers and Auto-Owners? Both insurance companies offer Auto, Commercial, Home, Life, Motorcycle, RV, Umbrella insurance. Additional products from Auto-Owners insurance also includes Condo, Farm, Health, Pet, and Renters insurance. Considering these two top insurance providers? Check out the list below. To view a full list of products that are available, visit Farmers and Auto-Owners Insurance Co Insurance page.

Auto Insurance
Commercial Insurance
Condo Insurance
Farm Insurance
Health Insurance
Home Insurance
Life Insurance
Motorcycle Insurance
Pet Insurance
Renters Insurance
RV Insurance
Umbrella Insurance

Farmers or Auto-Owners: Ways To Save

Farmers offer a wide range of discounts to its policyholders, including Distant Student, Electronic Funds Transfer (EFT), and Good Student discounts. Whereas, Auto-Owners also offers a few discounts that Farmers doesn’t, including Teen Driver Monitoring, Student Away at School, and Safety Features discounts. Start taking advantage of discounts offered by insurance providers like Auto-Owners and Farmers insurance and save yourself some money. You can review the full list of discounts that these two companies offer below.

Alternative Fuel DiscountAdvance Quote Discount
Distant StudentFavorable Loss History
Electronic Funds Transfer (EFT) DiscountGood Student Discount
Good StudentGreen Discount
Homeowner DiscountLife Multi-policy Discount
Multi-Car DiscountMulti-car Discount
Multi-policy DiscountMulti-policy Discount
Occupational DiscountPaid-in-full Discount
Pay-in-Full DiscountPayment History
Teen Driver DiscountSafety Features Discounts
Transfer DiscountStudent Away at School Discount
Teen Driver Monitoring Discount

Pros & Cons of Farmers & Auto-Owners


  • Financial strength
  • Great employee education and customer service.
  • Several options for discounts for teen drivers.
  • Common loss deductible and multi-policy discounts allow clients to save money if they insure home and auto with Auto-Owners Insurance.


  • Auto-Owners Insurance only serves 26 states.
  • No rideshare insurance.

Farmers or Auto-Owners Mobile Apps Options

The Farmers app is available for iOS and Android. The Farmers Mobile App allows you access to self-service features.

The Auto-Owners Insurance mobile app is available for iOS and Android. This insurance concierge gives you access to your policy 24/7. You can pay your bills, set up and manage automatic payments and check on the status of a claim.

Farmers Mobile App
iOS     4.83K user reviews
Android     43K user reviews
Auto-Owners Mobile App
iOS     3.334 user reviews
Android     4.353 user reviews

Farmers & Auto-Owners Contact Info

Farmers Contact Info
Address6301 Owensmouth Avenue, Woodland Hills, CA 91367
Phone1 (800) 974-6755
Auto-Owners Contact Info
Address6101 Anacapri Blvd., Lansing, MI, 48917

The statistics listed on this page are from our own in house reporting. We track and record quotes that carriers have provided based on various criteria. The rates and averages shown on this page should only be used as an estimate.

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