State Farm vs. Dairyland Insurance

Which insurance company is right for you? Compare pros & cons, products, and quotes from State Farm and Dairyland.

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State Farm vs. Dairyland: What You Need to Know

State Farm was founded in 1922 by George Jacob “G.J.” Mecherle, a retired farmer and insurance salesman. The code of conduct for the company has always been “to help people manage the risks of everyday life, recover from the unexpected and realize their dreams.” From the start, the company was branded as being “Like a good neighbor” and for “being there” for all State Farm customers. Fittingly, the State Farm agent in the television commercials is Patrick Minnis, a real State Farm insurance agent from Tempe, AZ. In 1971, Barry Manilow wrote the famous State Farm jingle that cemented the company’s brand as a helpful neighbor and Weezer covered the famous jingle in 2011.

Dairyland Insurance Company began as a local insurer in Wisconsin over 60 years ago and grew to have a national presence. Today, the insurance company prides itself on maintaining its midwestern roots and what it calls “small-town values.” In 1916, The Hardware Dealers Mutual Fire Insurance Company of Wisconsin (known today as Sentry) began writing auto insurance policies. Professor Stuart Struck formed the Dairyland Mutual Insurance Company of Wisconsin in 1953 and in 1966 The Hardware Dealers Mutual Fire Insurance Company acquired Dairyland, which sold specialty insurance to drivers who couldn’t otherwise get standard coverage due to poor driving records, little driving experience or no prior insurance. In 1975 independent agents joined Dairyland and began selling motorcycle insurance. Two years later, they moved to a new headquarters in Steven Point, Wisconsin. Since 1992, Sentry has been rated A+ in financial strength from A.M. Best. Sentry, Dairyland’s parent company, celebrated 100 years of business in 2004. The following year, Sentry acquired Viking Insurance and doubled the size of Dairyland. Sentry has over $13 billion worth of assets and a policyholder surplus of $4.1 billion. In addition to motorcycle insurance, Dairyland is known for selling non-standard SR-22/SR22/SR 22 insurance and insurance for teen drivers at affordable rates.

Below is a list of average rates, rankings, products, and discounts for the two companies. For full company overviews, you can visit State Farm Overview and Dairyland Overview.

State Farm vs. Dairyland: How much are the Average Rates?

Below is a list of the average rates that drivers typically pay with State Farm and Dairyland. On average, State Farm charges approximately $182.67 per month while Dairyland comes in at around $123.77 per month. For State Farm, the cheapest state average is Illinois at $80.75 per month and the most expensive is Michigan at $223.05 per month. For Dairyland, the cheapest state average is Nevada at $2.66 per month and the most expensive is South Carolina at $352.50 per month.

State Farm

Average Rate


Average Rate


Average Rate

State State Farm Dairyland
Alabama- $347.07
California $184.91 -
Florida $124.44 -
Georgia $137.36 -
Illinois $80.75 $33.15
Michigan $223.05 -
Missouri $111.95 -
Nevada- $2.66
New Jersey $162.50 -
New York $186.29 -
North Carolina- $129.10
Ohio $81.00 -
Pennsylvania- $204.13
South Carolina $93.01 $352.50
Texas $99.26 -
Washington $110.81 -

State Farm vs. Dairyland: Rates by Number of Vehicle


Drivers will typically get a discount if they insure multiple vehicles. Here is a list of average rates that State Farm and Dairyland typically charge for drivers who have more than 1 vehicle.

Number of Vehicles State Farm Dairyland
1 Vehicle $177.53 $130.19
2 Vehicles $239.25 $69.23

State Farm vs. Dairyland: Rates by Homeownership


Drivers who own their home rather than rent can sometimes get a small discount. We found that on average State Farm charges $179.77 per month and Dairyland charges $128.58 per month for customers who own their home.

Own/Rent State Farm Dairyland
Own $179.77 $128.58
Rent $183.32 $122.60

What is State Farm and Dairyland Insurance Rating?

Which car insurance company is better? We've made it easy to compare companies side by side. See how State Farm and Dairyland ranked among the industry ratings.

ComparisonState FarmDairyland
Year Founded19221953
Market Share10.1%0.06%
A.M. Best RatingA+
BBB RatingNRA+
Financial StrengthExcellentVery Good
JD Power RankingAbout AverageN/A
Moody’s RatingAN/A
NAIC Complaint Index2.58
NAIC Complaint Ratio2.68
S&P RatingAAN/A

State Farm or Dairyland: Insurance Products Offered

What coverage is available through State Farm and Dairyland? Both insurance companies offer Auto and Motorcycle insurance. Additional products from State Farm insurance also includes Commercial, Condo, Health, Home, Life, Renters, and RV insurance. Considering these two top insurance providers? Check out the list below. To view a full list of products that are available, visit State Farm and Dairyland Insurance page.

InsuranceState FarmDairyland
Auto Insurance
Commercial Insurance
Condo Insurance
Health Insurance
Home Insurance
Life Insurance
Motorcycle Insurance
Renters Insurance
RV Insurance

State Farm or Dairyland: Ways To Save

Dairyland offers a wide range of discounts to its policyholders, including Anti-theft, Defensive Driving, and Homeowners discounts. However, State Farm also offers a few discounts that Dairyland doesn’t, including Vehicle Safety, Student Away at School, and Safe Drivers discounts. Start taking advantage of discounts offered by insurance providers like Dairyland and State Farm insurance and save yourself some money. You can review the full list of discounts that these two companies offer below.

State FarmDairyland
Accident-Free DiscountAdvanced Quote Discount
Anti-theft DiscountAnti-theft Discount
Defensive Driving DiscountDefensive Driving Discount
Good Driving DiscountHomeowners Discount
Multiple Auto DiscountMulti-car Discount
Multiple Line DiscountPayment Frequency Discount
Passive Restraint DiscountTransfer Discount
Safe Driver Discounts
Student Away at School Discount
Vehicle Safety Discount

Pros & Cons of State Farm & Dairyland


State Farm
  • State Farm is the largest auto insurer in the U.S and offers insurance in all states.
  • There are more than 19,000 captive agents across the country so it’s easy to find an agent in your area.
  • State Farm offers a range of insurance packages and is the #1 insurer for watercraft.
  • The State Farm app is an award-winning tool for managing your insurance and bank account.
  • Insurance for nonstandard and/or high-risk drivers at reasonable prices.


State Farm
  • State Farm does not offer accident forgiveness options.
  • While rates are often lower than other carriers, insuring high-risk/nonstandard drivers is not cheap.

State Farm or Dairyland Mobile Apps Options

The State Farm Mobile app is available for iOS and Android. This award-winning mobile app can help manage insurance and banking accounts, request roadside service, file and track claims and pay bills.

The Dairyland app is available for iOS and Android. This is where customers can access self-service options here and pay bills.

State Farm Mobile App
iOS     4.815K user reviews
Android     4.116K user reviews
Dairyland Mobile App
iTunes     3.434 user reviews
Google Play     3.6208 user reviews

State Farm & Dairyland Contact Info

State Farm Contact Info
AddressOne State Farm Plaza, Bloomington, IL 61710
Dairyland Contact Info
Address1800 North Point Drive, Stevens Point, WI 54481
Phone1 (844) 242-4468

The statistics listed on this page are from our own in house reporting. We track and record quotes that carriers have provided based on various criteria. The rates and averages shown on this page should only be used as an estimate.

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