Allied vs. American Family Insurance

Which insurance provider is right for you? Compare ratings, premiums and quotes from Allied and American Family.

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Allied vs. American Family: What You Need to Know

Allied Mutual Automobile Association was formed by Harold Evans in 1929. After years of operating as a standalone brand, Allied Insurance became Nationwide in 1998. Policies, documents, bills and account statements for Allied customers are now featuring the Nationwide name and logo.

In 1927, Herman Wittwer launched Farmers Mutual Automobile Insurance Company in Madison, Wisconsin. In 1930, the company established National Mutual Casualty Company with a focus on non-farmers. In 1933, National Mutual and Farmer’s Mutual merged, entering into Minnesota. Farmers Mutual established the State Farm Mutual Insurance Company of Madison, Wisconsin. In 1948 State Farm Mutual of Madison is renamed Farmers Mutual Insurance Company of Wisconsin. In 1957, Farmers Mutual introduced sickness and accident insurance, receiving 40 applications on day one. In 1958, the company began selling homeowners insurance and opened American Family Life Insurance Company, which expanded to 10 states in one year. In 1963, the name of the company was changed to American Family Mutual Insurance Company and in 1975 the company introduced Commercial Lines and became the fifth largest mutual auto insurer. By 1977, the company’s 50th year in business, American Family had 2.3 million policies and 2,360 agents. By 1981, the company’s assets surpassed $1 billion. In 1985, the company established American Family Brokerage, Inc for hard-to-place risks. In 1987 a CAT program is developed to help customers affected by storms and other wide-scale disasters. In 1994, American Family rolled out a catastrophe trailer. In 2005, American Family and the Green Bay Packers raised more than $1 million for breast cancer prevention, treatment and research. In 2007, American Family Children’s Hospital in Madison, Wisconsin celebrated its grand opening. In 2011, the company challenged people to reflect on the most valuable thing they own--their dreams--in the “Dreams Protected” campaign. In 2012, American Family acquired the Permanent General Companies and other subsidiaries of the PGC Holdings Corp. In 2017, American Family aquired Wisconsin’s largest rooftop solar installation with almost 4,500 panels on the roof of the National Headquarters building in Madison.

Below is a list of average rates, rankings, products and discounts for the two companies. For full company overviews, you can visit Allied Overview and American Family Overview.

Allied vs. American Family: How much are the Average Rates?

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Allied vs. American Family: Rates by Number of Vehicle

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Allied vs. American Family: Rates by Homeownership

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What Are Allied and American Family's Insurance Ratings?

Both Allied and American Family rank very similarly across the board. Each company had received an A+ from the Better Business Bureau (BBB), an excellent financial rating, and have received a score of "About Average" by JD Power. Each company was founded in the 1920s: Allied in 1925 and American Family in 1927. Compare the two companies in full detail below.

Comparison Allied American Family
Year Founded 1925 1927
Market Share 2.7% 1.91%
BBB Rating A+ A+
Financial Strength Excellent Excellent
JD Power Ranking About Average About Average
Moody’s Rating A1
NAIC Complaint Index 0.38 0.64
S&P Rating A+ A

Allied or American Family: Insurance Products Offered

Allied and American Family both offer a wide range of insurance products for their customers. Both offer Auto, Boat, Business, and Classic Car insurance. See the full list of insurance below and compare the two car insurance companies side by side.

Insurance Allied American Family
Auto insurance
Boat Insurance
Business insurance
Classic Car Insurance
Condo insurance
Health Insurance
Home Insurance
life insurance
Motorcycle Insurance
Renters Insurance
RV insurance

Allied or American Family: Ways To Save

Drivers can save hundreds if they chose an insurance carrier that offers great discounts. Both Allied and American Family offer numerous opportunities to save money on car insurance. The full list of discounts available by each company is listed here.

Allied American Family
Accident Forgiveness Away at School Discount
Accident-free Discount Claims-free Pricing
Advance Quote Discount Generational Discount
Affinity Car Insurance Discounts Good Student Discount
Allied Rewards KnowYourDrive
Anti-theft Discount Loyalty Discount
Defensive Driving Discount Multi-product Discount
Easy Pay Discount Smart Home Discount
Farm Bureau Discount Teen Safe Driver Discount
Good Student Discount Young Volunteer Discount
Long-term Policyholder Discount
Minor Violation Forgiveness
Multi-policy Discounts
Nationwide Family Plan
New Vehicle
Paperless Documents
Passive Occupant Restraint Discount
SmartRide Discount

Pros & Cons of Allied & American Family


  • Up to 20% off when you bundle home, auto, life, and other policies.
  • Minor violation forgiveness.
  • Accident Forgiveness.
  • Vanishing deductible.
American Family
  • American Family Insurance has a 24/7 claim support.
  • With KnowYourDrive technology that analyzes your driving habits, you may be able to earn a discount up to 20%..
  • Teen Safe Driver also uses technology to monitor distracted driving and may earn a teen up to 10% in car insurance discounts.
  • The American Family MyAmFam app is very helpful for managing your account.
  • American Family Insurance offers rideshare insurance for Uber and Lyft drivers.


  • High rates for people with an imperfect driving history.
  • Credit check in most states.
American Family
  • American Family Insurance only serves 19 states.

Allied or American Family Mobile Apps Options

The Allied Mobile App is the Nationwide Mobile App for Android, iPhone, and iPad. This app lets you access accounts using a fingerprint and facial login to a dashboard. You make payments, manage payment methods and save or share ID cards with drivers on your policy. You can also file a claim and check on its status. The app comes fully equipped to connect with roadside assistance too.

The American Family mobile app is available for iOS and android. Called MyAmFam, the app allows users to manage their insurance policy: Make payments, view coverage and policy details, access digital ID cards, in-app payment reminders, find a repair shop, submit a claim, get roadside assistance and more.

Allied Mobile App
iOS      3.6 2,922 user reviews
Android      4.3 1.4K user reviews
American Family Mobile App
iOS      4.8 30K user reviews
Android      4.4 3.5K user reviews

Allied & American Family Contact Info

Allied Contact Info
Address 1100 Locust Street, Des Moines, IA 50391-1100
Phone 1 (800) 532-1436
American Family Contact Info
Address 6000 American Parkway, Madison, WI 53783
Phone 1-800-692-6326

The statistics listed on this page are from our own in house reporting. We track and record quotes that carriers have provided based on various criteria. The rates and averages shown on this page should only be used as an estimate.

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