Farmers vs. American Family Insurance

Which insurance company is right for you? Compare cost, plans, and quotes from Farmers and American Family.

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Farmers vs. American Family: What You Need to Know

Farmers Insurance began selling insurance a year before the Great Depression and survived to become a household name. Founders John C. Tyler and Thomas E. Leavey started off by going farm to farm to gain their first policies. They specifically lowered rates for farmers and ranchers because they understood that these occupations posed fewer risks with their vehicles. By 1928, they were able to open an office in downtown Los Angeles. During the Great Depression, Farmers was one of the few companies that were able to pay claims. When a devastating earthquake hit Los Angeles, Farmers paid out claims for damaged cars and became the first insurance company to offer comprehensive insurance.

Allied Mutual Automobile Association was formed by Harold Evans in 1929. After years of operating as a standalone brand, Allied Insurance became Nationwide in 1998. Policies, documents, bills and account statements for Allied customers are now featuring the Nationwide name and logo.

Below is a list of average rates, rankings, products, and discounts for the two companies. For full company overviews, you can visit Farmers Overview and American Family Overview.

Farmers vs. American Family: How much are the Average Rates?

Below is a list of the average rates that drivers typically pay with Farmers and American Family. On average, Farmers charges approximately $233.76 per month while American Family comes in at around $221.60 per month. For Farmers, the cheapest state average is South Dakota at $124.40 per month and the most expensive is Michigan at $381.20 per month. For American Family, the cheapest state average is Ohio at $88.74 per month and the most expensive is Nevada at $308.28 per month.


Average Rate

American Family

Average Rate


Average Rate

State Farmers American Family
Alabama $213.45 -
Arizona $228.35 $140.45
Arkansas $173.47 -
California $188.89 -
Colorado $281.66 $239.51
Illinois $218.53 $298.26
Indiana $147.87 $150.53
Michigan $381.20 -
Minnesota $228.38 $137.52
Missouri- $161.64
Montana $187.19 -
Nevada $334.82 $308.28
New Mexico $226.24 -
Ohio $135.18 $88.74
Oklahoma $216.08 -
Oregon $202.08 $166.84
South Dakota $124.40 $119.11
Tennessee $228.46 -
Washington $150.10 $193.20

Farmers vs. American Family: Rates by Number of Vehicle


Drivers will typically get a discount if they insure multiple vehicles. Here is a list of average rates that Farmers and American Family typically charge for drivers who have more than 1 vehicle.

Number of Vehicles Farmers American Family
1 Vehicle $225.98 $220.57
2 Vehicles $500.31 $272.27

Farmers vs. American Family: Rates by Homeownership


Drivers who own their home rather than rent can sometimes get a small discount. We found that on average Farmers charges $249.74 per month and American Family charges $210.56 per month for customers who own their home.

Own/Rent Farmers American Family
Own $249.74 $210.56
Rent $232.36 $222.60

What is Farmers and American Family Insurance Rating?

Which car insurance company is better? We've made it easy to compare companies side by side. See how Farmers and American Family ranked among the industry ratings.

ComparisonFarmersAmerican Family
Year Founded19281927
Market Share3%1.91%
A.M. Best RatingA-A
BBB RatingA+A+
Financial StrengthExcellentExcellent
JD Power RankingAbout AverageAbout Average
Moody’s RatingA2
NAIC Complaint Index0.80.64
S&P RatingAA

Farmers or American Family: Insurance Products Offered

What coverage is available through Farmers and American Family? Both insurance companies offer Auto, Commercial, Home, Life, Motorcycle, RV, and Umbrella insurance. Additional products from American Family insurance also includes Condo, Farm, Health, and Renters insurance. Considering these two top insurance providers? Check out the list below. To view a full list of products that are available, visit Farmers and American Family Insurance page.

InsuranceFarmersAmerican Family
Auto Insurance
Commercial Insurance
Condo Insurance
Farm Insurance
Health Insurance
Home Insurance
Life Insurance
Motorcycle Insurance
Renters Insurance
RV Insurance
Umbrella Insurance

Farmers or American Family: Ways To Save

American Family offers a wide range of discounts to its policyholders, including Claims-free Pricing, Generational, and Good Student discounts. Whereas, Farmers also offers a few discounts that American Family doesn’t, including Transfer, Teen Driver, and Pay-in-Full discounts. Start taking advantage of discounts offered by insurance providers like American Family and Farmers insurance and save yourself some money. You can review the full list of discounts that these two companies offer below.

FarmersAmerican Family
Alternative Fuel DiscountAway at School Discount
Distant StudentClaims-free Pricing
Electronic Funds Transfer (EFT) DiscountGenerational Discount
Good StudentGood Student Discount
Homeowner DiscountKnowYourDrive
Multi-Car DiscountLoyalty Discount
Multi-policy DiscountMulti-product Discount
Occupational DiscountSmart Home Discount
Pay-in-Full DiscountTeen Safe Driver Discount
Teen Driver DiscountYoung Volunteer Discount
Transfer Discount

Pros & Cons of Farmers & American Family


  • Financial strength
  • Great employee education and customer service.
American Family
  • American Family Insurance has 24/7 claim support.
  • With KnowYourDrive technology that analyzes your driving habits, you may be able to earn a discount of up to 20%.
  • Teen Safe Driver also uses technology to monitor distracted driving and may earn a teen up to 10% in car insurance discounts.
  • The American Family MyAmFam app is very helpful for managing your account.
  • American Family Insurance offers rideshare insurance for Uber and Lyftdrivers.


American Family
  • American Family Insurance only serves 19 states.

Farmers or American Family Mobile Apps Options

The Farmers app is available for iOS and Android. The Farmers Mobile App allows you access to self-service features.

The American Family mobile app is available for iOS and Android. Called MyAmFam, the app allows users to manage their insurance policy: Make payments, view coverage and policy details, access digital ID cards, in-app payment reminders, find a repair shop, submit a claim, get roadside assistance and more.

Farmers Mobile App
iOS     4.83K user reviews
Android     43K user reviews
American Family Mobile App
iOS     4.830K user reviews
Android     4.43.5K user reviews

Farmers & American Family Contact Info

Farmers Contact Info
Address6301 Owensmouth Avenue, Woodland Hills, CA 91367
Phone1 (800) 974-6755
American Family Contact Info
Address6000 American Parkway, Madison, WI 53783

The statistics listed on this page are from our own in house reporting. We track and record quotes that carriers have provided based on various criteria. The rates and averages shown on this page should only be used as an estimate.

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